Pepsi Wins "Battle Of The Brands"Friday October 14, 2011
Resolution's E-commerce store, Pepsi Shop, was credited as being a contributing factor to a victory over long-time rival Coke.
"Each company also uses its homepage as an e-commerce hub, though Pepsi outdoes Coke here as well. Coke's homepage offers little merchandise directly for sale, while Pepsi promotes products ranging from logo-flashing bags and T-shirts. " -Direct Marketing News
Read the entire article here - http://www.dmnews.com/cola-giants-scurry-to-attract-younger-consumers-in-decades-long-turf-war/article/212411/