Resolution Launches "Wally Fuel Premium Coffee" Brand
Monday November 30, 2009Resolution Inc., a leading e-commerce solution provider, is set to launch “Wally Fuel Premium Coffee,” a new line of premium coffee branded by “Wally” of Scott Adam’s world renowned comic strip, Dilbert.
Dilbert, the world’s largest syndicated comic strip partnered with Resolution to operate its e-commerce store and has expanded its product line from toys to books to mints since launching the Dilbert store earlier this year.
The coffee line is based on favorite character “Wally” who is a sarcastic, self proclaimed useless electrical engineer who spends his work week finding ways to avoiding work of any kind and drinking coffee non spot. In the comic, Wally is rarely seen without a cup of coffee.
The line will feature four flavors, each named in a “Dilbert” style of humor “Standard Fuel” (Regular Blend), “Placebo Effect” (Decaf), “Fancy Fuel (Hazelnut Cream), and “Turbo Fuel” (Dark Roast).
Resolution hopes offices around the nation will ditch their old “cup of joe” and upgrade to a comedic, delicious new brand.
Wally Fuel - Premium Coffee is currently available for sale on the Dilbert store at thedilbertstore.com.
Resolution is a leading provider of e-commerce, online marketing and order management solutions for established brands such as The Discovery Channel, Star Trek and Pepsi. Our comprehensive direct-to-consumer and wholesale programs drive incremental revenues for our partners and enhance their brands. We manage all the details - from merchandising and inventory planning to web marketing, private-labeled fulfillment and customer relationship management.
For additional information please contact:
Resolution Inc.
Danielle Diarbakerly
dDiarbakerly@reso.com
reso.com
